This Brand Freak post is already pretty old, but I just came across it today. I recall the day before the Nook was announced, Gizmodo posted something about how the name was horrible, but they were embargoed against reporting it to the public. Since then, I have often pondered the name, despite all of the positive media attention (by the way... somebody buy me a Nook).

Here is an excerpt from the Brand Freak article: "Danny Altman, creative director of the naming firm A Hundred Monkeys, admits Nook does sound a bit dirty, but he thinks it's a good name overall. "We think it's the top of all e-reader names out there so far," he said. He points out that a reading nook "is a place where you can be in your own little world." John Hoeppner, president of NameQuest, also liked the name, calling it a "short, easy-to-spell, one-syllable word that will be memorable to consumers," though he noted it may have more appeal to consumers over 30, as younger ones may snicker at the "nookie" connotation."

Whether or not you think the Nook brand is a FAIL or not, there is worse. I had never heard of some of the other eReaders mentioned in this post... the Ectaco jetBook? The eSlick? Wha? Read the whole post here!