So... Ok. I am just going to post an excerpt from this MIT Technology Review article... and just leave it at that.

At the heart of their idea is the tricky question of what happens to information when it enters a black hole. Physicists have puzzled over this for decades with little consensus. But one thing they agree on is Landauer's principle: that erasing a bit of quantum information always increases the entropy of the Universe by a certain small amount and requires a specific amount of energy. Jae-Weon and co assume that this erasure process must occur at the black hole horizon. And if so, spacetime must organise itself in a way that maximises entropy at these horizons. In other words, it generates a gravity-like force.