RocketBoom (does anyone watch RocketBoom? I feel like their target audience probably knows the subject matter better than the show producers) recently produced a video piece on "single serving sites." Instead of watching the entire 4:44 minute video, watch until it mentions the incredible paper (and single serving site) written by the UCB I School's Ryan Greenberg, and then hop over to the actual paper, which is orders of magnitude more interesting than RocketBoom's "What's our target audience? Ourselves?" snoozefest.